JC Engage

Encouraging NGOs and volunteers to learn digital marketing

Client

Asian Charity Services (Hong Kong)

Work

UX / UI Design
Web development
Team training

About

The Jockey Club Engage programme empowers NGOs with digital marketing and video storytelling tools to improve their communication.

My role

I worked with the team to design a website that engaged well with NGOs and volunteers.

A dynamic tool to engage with the NGO community

Situation

The goal of the website was summed up in three words: easy, attractive, interactive.

Actions

The user experience was thought to convey essential information rapidly and improve the registration process.

The interface was designed with playful illustrations, colours, typography and icons that appealed to young professionals, NGO teams and volunteers.

Results

The programme succeeded in having more NGOs and volunteers enrolling.

The team successfully took control of the website – program managers, assistants and volunteers could maintain pages and post updates regularly.

How I help clients

“Thanks Eric, for the excellent work producing the JC Engage program website. You demonstrated professional design, showing creativity, quick responses and providing solutions to our needs. I highly recommend!”