B3 Origin
Client
B3 Media (UK)
Work
Art direction
Booklet design
Web design
About
B3 Origin is a cultural and social initiative to help Black, Asian and multicultural creatives stay productive in the difficult times of Covid-19 lockdown.
My role
The scope of work included the art direction, logo, key visual, guidelines, participants booklet, newsletters and interactive presentations.
The aim of B3 Origin was to facilitate interactions between industry creatives and provide them with professional mentoring during lockdown.
I created a digital collage around the idea of creativity, diversity and connection. The message was purposedly straight to the point, efficient, clear and bold.
I opted for a vivid colour palette to evoke positive feelings such as energy, motivation, joy.
How I help clients
“Eric is a motivated, forward-thinking creative as well as a savvy designer who has a lot of knowledge in his field. […] No matter how complex the problem is, he will always come up with brilliant, elegant solutions.”
Marc Boothe
Creative Director / Founder - B3 Media
