HKCIN

Providing underprivileged children diverse learning experiences

Client

Hong Kong Children in Need foundation (Hong Kong)

Work

Logo and brand guidelines
Marketing assets
Web Design

About

HKCIN is committed to offer underprivileged children diverse learning experiences, providing kindergarten and primary school students with exposure to free play, music, sports and STEM.

My role

I was tasked by HKCIN with designing its brand guidelines, marketing assets (brand book, posters, merchandising) and website.

Brand Guidelines

I created comprehensive guidelines encompassing HKCIN’s logo, iconography, colour palette, typography and design layout rules.

HKCIN’s communication was standardized across all platforms.

Outreach to Chinese-speaking stakeholders including funders, schools, and volunteers, was significantly improved.

Marketing assets

The brand book effectively introduced the foundation and its programs to both English and Chinese stakeholders, facilitating HKCIN’s engagement with local schools and funders.

Website

As part of my work for the HKCIN foundation, I redesigned its website to enhance communication with stakeholders.

How I help clients

“Eric has demonstrated his expertise in design and has been extremely helpful and patient towards us throughout the process; we are very pleased and grateful for the additional advice he had provided us on branding strategies. The entire process was extremely efficient and we are overly impressed with his quick turnaround. […] Needless to say Eric has surpassed all expectations and we could only recommend him.”