Crossroads Foundation

Reporting a year of charitable efforts worldwide

About

Crossroads Foundation is a non-profit organisation serving global needs by linking those who are suffering with those who can provide help. I teamed up with the marketing department to design their bilingual Annual Report, for both digital and print.

Client

Crossroads Foundation (HK)

Work

Annual Report Design

Connecting hearts

In COVID-19 times it was crucial to highlight the importance of solidarity, global community and helping people in need.

By streamlining the layout to present information more clearly and using colour to highlight stories and educational content, we drew the public’s attention to the Foundation’s urgent matters.

Bridging the gap

By telling the stories behind the numbers, the Crossroads annual report educated funders, donors and volunteers, and demonstrated how they could make a tangible difference.

The refreshed annual report design perfectly reflected Crossroads Foundation and resulted in stronger engagement.

How I help clients

“We were so very grateful to have Eric’s work on Crossroads’ annual report. We can’t recommend him highly enough. He strikes a welcome balance between professionalism and patience with the client, consistently producing great work with a quick turnaround and very clear communication. His design work and skills were beyond what we hoped for, and we feel proud to have a publication that reflects who we are so well!”